How big is the internet dating market
The UK’s online dating market is booming with its value rising by over 70% in the last five years to reach £165m, new research shows.
The report by market research group Mintel forecasts that the market will continue its strong growth to reach £225m by 2019, but warns that concerns over safety and online abuse must be addressed.
During this period, more than 50 million messages are sent, 5 million photos are uploaded, and an estimated 1 million dates will take place.
With the increasing use of the Internet as a way for people to communicate, online dating sites have become a highly popular way for single people to meet and find romantic partners.
Mintel’s Mc Grath argues that as the market continues to expand, brands will have to ensure that their own safeguards and regulatory measures can keep pace.
“The abuse that is directed principally towards women on online dating websites and apps, along with issues of safety, has received increased publicity over the last few years,” she says.
It is followed by (8%), e Harmony (4%) and Tinder (4%).
However Plenty of Fish has the highest usage figure, being a free service, with 9% of adults having used the site at some point.
In October last year, for example, a video-only dating app named Tickr was launched to allow users to upload videos of up to 30 seconds in length.
When users ‘tick’ each other’s videos they are able to send messages or have live video chats.
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